At Tuesday night’s special city council meeting, Greenville City Manager Dave Willey made a presentation on the new branding program for the city.
The city has a new slogan and logo.
Willey said he is excited about the project and is looking forward to modernizing the city’s graphics. He said part of the goal of the effort is to have the city’s printed and electronic materials have a more uniform appearance.
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The city manager presented a schedule for the use of the new logo.
The first thing people will notice, according to Willey, is the new logo on the Public Works department uniforms. Around April 1st, changes will be made on city stationary and the city’s website. The second wave, expected to occur in June, will include signage throughout the city. The third wave, expected in August, will put the new brand on brochures, etc.
Willey said the waves have been scheduled to coincide with the city’s normal cycle of replacing the inventory of items that feature the logo. He said the city won’t throw out materials with the old logo; they will be used until they are gone or almost gone and new material will be ordered with the new logo at that point.
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The branding survey cost the city $60,000, which was paid over a three year period using TIF funds and tourism money.
The standards for use of the logo are available to anyone on the city’s website, GreenvilleIllinois.com. A printed copy can be obtained at the municipal building.