College Logo Water Tower

The request to allow Greenville College pay to have its new logo painted on the City of Greenville’s Beaumont Avenue water tower was discussed at the May city council meeting.

No final decision was made.

Greenville City Manager Dave Willey said it is unknown when the tower will be repainted. Painting is needed inside and out and will require some engineering. Since those details are unknown, the specific cost is unknown, but it expected to be around $10,000.

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College President Dr. Ivan Filby asked the councilmen if they were open to the college’s logo being on the water tower.

Councilman Mike Heath said he had no problem with it while John Gillard said he does. Mayor Alan Gaffner said he has noticed in his travels it is not unusual for colleges to have logos on community water towers.

The other two members of the council did not comment.

The water tower is surrounded by college property. Beginning June 1, the institution will be officially named Greenville University.

Dr. Filby views the water tower logo as a marketing presence. He said Illinois now exports more college students to surrounding states than any others. He said the water tower would build the image of the college.

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The council has budgeted money this fiscal year to repaint the tower.

Willey said it is assumed if the college paid for the logo, it would remain there until the water tower needs painted again.