The curator of the DeMoulin Museum in Greenville will be one of the speakers at this year’s Illinois Association of Museums (IAM) conference. John Goldsmith will be doing a presentation on Tuesday, November 19 entitled “Creating Your Own Publicity”. Goldsmith founded the DeMoulin Museum in March 2010 and has served as its volunteer curator.
The theme of this year’s IAM conference is “Museums at the Crossroads”. The IAM notes, “A crossroads approaches, and museums must find the best road forward. While all of this change can be quite overwhelming, it is further complicated by the constant speed bumps like shrinking budgets, staffing and volunteer shortages, changing fundraising and grant climates, and increased competition for visitor attention and time.”
Goldsmith brings a unique perspective as his road has included stops in the media, not-for-profits, and museums. He spent over 20 years in the radio industry before working for the National Road Association of Illinois, a group that promoted tourism, historical preservation, and business development along the U.S. Route 40 corridor in Illinois. During this time he was actively involved in the creation of the National Road Interpretive Center in Vandalia and designed many of its displays. This was followed by a five-year stint as the tourism and chamber of commerce director for Greenville.
“One of my firm beliefs is that you must create and manage your own publicity,” said Goldsmith. “Having been on both the media and museum side of the equation, I’ve compiled an approach to marketing the DeMoulin Museum that might be beneficial to other institutions. I look forward to helping them develop a marketing plan that can boost their visibility on a shoestring budget.”
The DeMoulin Museum, dedicated to DeMoulin Bros. & Co., its founders, unique products, and employees, is located at 205 S. Prairie Street in Greenville. It is open Saturdays from 10 a.m. until 2 p.m. or by appointment. For more information, call the museum at (618) 664-4115 or visit their website at www.demoulinmuseum.org.